Marketing/PR (general)

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Marketing/PR (general)

Marketing & Communication

By: Samuel O'Prey

Are communication and marketing the same thing? Is communication simply a part or a form of the marketing mix? Why is communication so crucial? more...

Promotional Ideas That Last

By: Patricia Faulhaber

Promotional ideas that make the consumer say Oh! make long lasting impressions. more...

InfoMarketer Ed Rush - Interviewed

By: Chris A Watkins

Ed Rush responds to interview questions with an easy deference. Then he relates what he did before he became a successful Internet force. He flew F18s in combat. more...

Marketing for Architects

By: Chris A Watkins

Can the cost of sophisticated 3D visualization be justified in early stage presentation? Can the expense be recovered in increased return on a project? more...

Taking PR into the Future

By: Jennifer Boyes

Over the past two decades, the Internet and emerging technologies have changed public relations beyond all recognition. Find out what PR consultants can do to keep up. more...

Do-It-Yourself Public Relations

By: Jennifer Boyes

Learn how to use straightforward and effective public relations tactics to get the word out about your products and services. more...

PR During a Recession

By: Jennifer Boyes

When times are tough, many business owners react by cutting their PR budget. Find out why this is a bad move and how PR can help your business survive a downturn more...

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