Marketing/PR (general)
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One of the leading online auction sites may be one of the first online green businesses and it continues its eco friendly quest by implementing a green team. more...
Discounted prices and sale items abound during one of the worst recessions in decades. As proof of hard times, even rock and roll entertainment is on sale now. more...
Outdoor Advertising Goes Green
New cutting edge green technologies are becoming more available for outdoor billboard advertising. more...
Marketing Dan Brown's New Book
Although Dan Brown's new book has been selling well for book stores, it has not been helping to sell other books as hoped. more...
Local newspapers show a strong readership in all age groups when stacked against digital news resources. more...
Those retail chains that survive the economic crisis will be those that take appropriate steps to reduce costs while maximizing merchandising. more...
Steve Jobs Shares His Presentation Secrets
Steve Jobs has long been known as a communications expert. New book tells readers how Jobs creates, plans, and practices his memorable presentations. more...
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Measuring Customer Satisfaction in a Survey
By: Karen Proctor
Measuring customer satisfaction accurately is an art as well as a science. Avoid the common mistakes of survey design while collecting client feedback. more...
By: Dianna Brodine
Small business owners can get their name and expertise in front of potential customers by building a relationship with media representatives for industry publications. more...
By: malini majumdar
Marketers often fail to define their mission properly which leads to over-emphasis on product development alone instead of customer focus. more...
By: Julia Rogers
These three business marketing tips can help those creating entrepreneur marketing plans develop solid elevator pitches to attract more high-quality clients. more...
Effective Email Marketing Strategies
By: Deborah Lawwill
Many small business owners are unsure of how to market their business online. more...
By: Julia Rogers
When trying to attract clients that will invest long term in products or services, small businesses need to use personalized, targeted marketing strategies. more...
By: malini majumdar
A strong brand, which has high brand equity, can generate high market share for the company. But it cannot measure the effectiveness of company's marketing efforts. more...
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