PR is a critical component to any marketing strategy - yet many companies - and many high tech companies - believe that PR is a "want" rather than a "must"
If your competitors have an inferior product but a superior PR plan, chances are that they will succeed and you won't. Perception is reality, and noone is more in touch with this than your local PR professional!
One of the biggest mistakes made by B to B companies is in thinking that Public Relations only applies to consumer products. Nothing could be further from the truth!
If you are trying to convince other businesses to do business with you and you are a small company, you have a job to do in building credibility. A PR firm can help you establish your company as a unique provider of a specific benefit that ONLY you can provide.
Many PR firms will negotiate their retainer fee if you can show them a clear and winning value proposition for the future.
With a good presence, a small company can even outdo a larger company in winning the deals that count!
Need help in choosing your PR firm? Check out my most recent article on how to choose the best firm for you.
