Today has been designated blog action day, a day when all bloggers unite to promote environmental awareness. Marketers can do many things towards a cleaner environment!
What can you, as a marketer, do to help clean up our environment? Here are some simple steps you can take, no matter what your product or service - in the Spirit of Blog Action Day.
- Use less paper! Set your brochures up as PDF files and email them to your customers instead of handing them paper. Print doublesided documents, and use Efax instead of a paper fax machine.
- Use recycled products such as paper, and try to buy trade show giveaways made from recycled products. This will score you points also among the environmentally conscious!
- I know there is no substitute for "face time" - but on issues where face time isn't as important, make use of web conferencing. Airplanes use lots of fuel.
- When traveling, rent fuel efficient vehicles
- Turn the light off in your office when you are not there.
- Check to see if you can telecommute 1 or 2 days a week. That means one less car on the road.
- If you work in a city, try to walk to lunch instead of taking your car
- Brevity is important - try to keep your printed documents to as few pages as possible. This also makes them more readable.
