Marketing/PR
Latest Feature Articles
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Book World is Losing Long Time Promoter
Publishers are already bracing for what will happen to Oprah's Book Club and ultimately book sales when Oprah leaves her show in 2011.
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Good Marketing Techniques Sells Gourmet Mustard
Marketing lessons can be found in the story of gourmet mustard and ketchup.
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Sarah Palin Experiences Viral Internet Explosion
Sarah Palin's book sales in the first week of publication are due in some part to the viral controversy floating around on the net.
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Ways to Brand a Company Green
Using truth in green branding is a must-do to build customer trust and perception.
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eBay Goes More Green
One of the leading online auction sites may be one of the first online green businesses and it continues its eco friendly quest by implementing a green team.
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On Sale Now - Rock and Roll
Discounted prices and sale items abound during one of the worst recessions in decades. As proof of hard times, even rock and roll entertainment is on sale now.
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Email Marketing
Best practices for email marketing campaigns can help increase potential return rate.
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Outdoor Advertising Goes Green
New cutting edge green technologies are becoming more available for outdoor billboard advertising.
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Viral Marketing Generators
Advertising decisions are always difficult. The best plan is to mix it up while maintaining the appropriate balance between new and traditional.
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Marketing Dan Brown's New Book
Although Dan Brown's new book has been selling well for book stores, it has not been helping to sell other books as hoped.
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Newspaper Statistics
Local newspapers show a strong readership in all age groups when stacked against digital news resources.
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Recharge Sales in a Recession
Those retail chains that survive the economic crisis will be those that take appropriate steps to reduce costs while maximizing merchandising.
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Changing a Brand and Image
Revitalizing a brand and an image in tough economic times can be a challenge. One restaurant chain seems to have a good solution.
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Steve Jobs Shares His Presentation Secrets
Steve Jobs has long been known as a communications expert. New book tells readers how Jobs creates, plans, and practices his memorable presentations.
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Watch and Learn from Steve Jobs' Presentations
Marketers, sales persons, public relations professionals, and keynote speakers always look for ways to make their presentations better. A new book makes a perfect coach.
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Marketing and Branding to Gen Y
Generation Y has many characteristics that differ from other generations including a highly entrepreneurial frame of mind.
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Give Advertising Slogans a Face
Personalizing advertising can make versus break a good campaign. Many well known companies have used such tactics with successful results.
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Company Branding
The consumer is king when it comes to branding a company. Brands are built on reputation, experience, and emotional connection with customers.
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Marketing Green Initiatives
Green messages produced by public relations and marketing messages often fail to reach the emotional side of consumers. The real green stories could make a difference.
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Greening of Public Relations
Green messages abound on grocery and retail shelves, magazine covers and articles, and national television. Those messages need more green to reach and move the consumer.
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Shark Tank Investor's Television Show
Message delivered by new reality television show is often one that is hard to hear for first time entrepreneurs. New Shark Tank show is real-time TV at its best.
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Future of Newspapers
Newspaper companies are finding new ways to reach readers both in print and online. Is there still hope for the printed news?
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Denim is This Fall's Marketing Hook
Denim is the the hot consumer item this year. Retailers are answering the call with denim related marketing campaigns.
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Reaching the Media
Public relations tools that can help reach the media as well as help build relationships with topic related journalists.
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McDonald's Sales Slow
Fast food sales have slowed along with most other restaurant sales. Sticking to traditional marketing, McDonald's chain has survived longer than most.
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