Marketing/PR

Social media marketing is essential to any small business because of it's proven results. Using sites like Facebook and Twitter can help improve business success.

Dec 2, 2009 - Deborah Lawwill

How does innovation, the new and flashy, work with style and function to make products more appealing to consumers?

Dec 1, 2009 - Glenn Wilkins

The world of restaurant promotions has their own lingo. As a small business, it is imperative to know terms these terms to employ a restaurant marketing strategy.

Nov 30, 2009 - Armand Famiglietti

Utilizing TripAdvisor, Facebook, Twitter, YouTube and Flickr, tourism businesses can communicate with potential visitors and maintain relationships with past customers.

Nov 29, 2009 - Jennifer Huber

The shops of the Galt Ocean Mile are thriving in what was once the worst quarter of the business year, thanks to the revival of an old concept: the block party.

Nov 29, 2009 - Timothy Lewis

This article covers, from a high level, the value of customer loyalty programs, how they can be leveraged through loyalty marketing techniques, and value to retailers.

Nov 28, 2009 - Guy Lecky-Thompson

A marketer has to spread a brand name like a virus, propagating in geometric progression: by using all possible ways of networking - formal or informal.

Nov 26, 2009 - malini majumdar

Traditionally, marketing strategies had been an interplay of four marketing elements. But now, newer elements are gaining advantage and getting entry into marketing mix.

Nov 23, 2009 - malini majumdar

New media applications are making it easier to connect with potential clientele. This article discusses how to maximize the opportunities by avoiding common errors.

Nov 20, 2009 - Eric Coggins

Measuring customer satisfaction accurately is an art as well as a science. Avoid the common mistakes of survey design while collecting client feedback.

Nov 19, 2009 - Karen Proctor

Small business owners can get their name and expertise in front of potential customers by building a relationship with media representatives for industry publications.

Nov 19, 2009 - Dianna Brodine

Marketers often fail to define their mission properly which leads to over-emphasis on product development alone instead of customer focus.

Nov 19, 2009 - malini majumdar

Free market research analysis tools make it easy for business owners to gather the information necessary to conduct surveys in order to move a business forward.

Nov 19, 2009 - Fleur Hupston

The scale and the difficulty of modern business make essential the use of a brand to connect the product with its maker in the consumer's mind.

Nov 9, 2009 - Angela Leenhouts

Has social networking seen its day? Social awareness may be the next thing. Anyone may stay ahead of the game and make a profit with new social business ideas.

Nov 7, 2009 - Calissa Hatton

Small business owners can cut marketing costs by using smart, efficient marketing techniques. Here are three affordable marketing ideas to promote small businesses.

Nov 6, 2009 - Angie Gentry

These three business marketing tips can help those creating entrepreneur marketing plans develop solid elevator pitches to attract more high-quality clients.

Nov 4, 2009 - Julia Rogers

Use custom water bottles printed with company details and logo as an inexpensive marketing tool, a corporate gift or giveaway from a health conscious business.

Nov 4, 2009 - Helen Smeaton

Many small business owners are unsure of how to market their business online.

Nov 4, 2009 - Deborah Lawwill

Marketers are consistently trying to find out the type of experience that a website should communicate so that a strong and successful online brand is developed.

Nov 3, 2009 - malini majumdar

Memes can propel business into a high profit mode. The ability to create successful memes helps marketers to create a "buzz" and have their message widely known.

Nov 3, 2009 - malini majumdar

When trying to attract clients that will invest long term in products or services, small businesses need to use personalized, targeted marketing strategies.

Nov 2, 2009 - Julia Rogers

A strong brand, which has high brand equity, can generate high market share for the company. But it cannot measure the effectiveness of company's marketing efforts.

Nov 2, 2009 - malini majumdar

Twitter Lists were created to better organize the people users are following. There are some potential business uses for Twitter Lists that should not be overlooked.

Oct 30, 2009 - Alicia King

On December 1, 2009, the Federal Trade Commission's new rules for marketers take effect and impact many small business marketing strategies.

Oct 29, 2009 - Jeanne Grunert

Starting a business during an economic crisis is hard work, but with the right approach and a good business plan, there is less chance of failure.

Oct 29, 2009 - Holly Stacey

Record keeping can help market an event and ensure they grow and develop

Oct 29, 2009 - Jennifer Birchall

Building value in a product is the most important sales skill a salesperson can develop. Perceived value in a product can overcome price objections and arouse loyalty.

Oct 28, 2009 - Angela Schnaubelt

Building value in the product or service is critical for closing the sale. Most objections can be overcome when enough value is built and strong emotion is evoked.

Oct 28, 2009 - Angela Schnaubelt

Start early organizing a strategy for the Christmas holidays and brainstorm how to deepen ties with existing clients, make new ones and promote business.

Oct 27, 2009 - Yahan Wu

Promotional pens offer low cost advertising as cheap giveaways or more costly personalized gifts. Here's a guide on what to choose and where to buy printed pens.

Oct 27, 2009 - Helen Smeaton

Innovation becomes the key success factor for winning competition in todays marketplace. Radical innovation helps the marketer to create a position beyond competition.

Oct 26, 2009 - malini majumdar

As conscious citizens of the world, consumers have created a pressure on the green product innovation by the companies, not withstanding of course, core product values.

Oct 23, 2009 - malini majumdar

Public relations is sometimes seen as the equivalent of free advertising when it comes to small business. Learn how to reap the rewards of PR.

Oct 23, 2009 - Allison Jackson

Designing and writing a marketing brochure can be a challenge. Following these steps can help business owners to produce an effective brochure to market a product.

Oct 19, 2009 - Melissa Worcester

As social media invades the business landscape, many wonder how they can keep their personal and professional lives separate.

Oct 16, 2009 - Julia Rogers

Emotional messages can be used very effectively in bringing out a global image for a brand. It has been successfully used by many global brands including Coca-cola.

Oct 16, 2009 - malini majumdar

Viral marketing is all the rage these days, but it's hardly something new. One of the most popular pieces of music of all time shows what works to spread the news.

Oct 8, 2009 - Karen Berger

Twitter is a powerful new tool that one can use to market a business, product, self or idea.

Oct 8, 2009 - Allison Steinberg

Twitter is a fun and powerful way to build a social network and build a brand. Learn seven easy steps to successfully set up a Twitter profile and start Tweeting.

Oct 8, 2009 - Sue Melus

Consumer interest in brand awareness is failing. But some companies are maintaining dynamic brands by paying attention to a few metrics in their marketing strategies.

Oct 6, 2009 - Marianne Lepa

Business owners using the six new values to pitch their business stories to the press can enjoy effective marketing and free publicity to a targeted audience.

Oct 5, 2009 - Libby Black

Instead of honing in on the right person, publicists often just blindly email press releases - here are five mistakes to avoid and ensure you get a response.

Oct 5, 2009 - Marian Schembari

SEO involves several techniques, the most important of which is keyword usage.

Oct 1, 2009 - Yogesh Lokhande

Sales funnel involves the development and maintenance of a series of products and marketing messages

Oct 1, 2009 - Yogesh Lokhande

Online Marketing involves a combination of article writing, ebook writing, sales funnel, list building and social networking.

Oct 1, 2009 - Yogesh Lokhande

Online Coaching requires the setting up of either an email based or a website based program of lessons and combined with other tools that enhance learning.

Oct 1, 2009 - Yogesh Lokhande

Network marketing online demands an understanding of online marketing and lead generation techniques, such as developing a personal brand.

Oct 1, 2009 - Yogesh Lokhande

Good corporate citizenship or rampant commercialism? Running an Olympic Games takes big bucks, and Big Business steps up with the money in exchange for exclusive rights.

Sep 30, 2009 - Thomas Alan Gray

North Face sits in the midst of battles, facing off against EPA's allegations of unsubstantiated claims, and Little Jimmy Winkelman's trademark abuse.

Sep 30, 2009 - Dawn Goldsmith