Marketing/PR

Latest Articles


USPS Potential Service Shutdown Impact on Direct Mail Marketing
Financial decline of the United States Postal Service threatens service cutbacks or future default shutdown that could impact direct mail marketing efforts.
Sep 7, 2011 - Diane Seltzer
Looking for a Job? Look at Yourself Online First
Many prospective employers regularly check Facebook, Twitter, LinkedIn, YouTube, and other social networking sites & search engines to screen job applicants
Aug 31, 2011 - Katrena Wells
Don't Call Baby Boomers 'Senior' if You Want Their Money
Just because we have a little gray in our hair and a few lines on our face doesn't mean we are old. So don't make us feel that way by calling us senior.
Aug 3, 2011 - Deborah S. Hildebrand
Successful Marketing Tips for the B2B and B2C Client
Sales from your small business to another business or consumer are different. Find out the difference and create your marketing to maximize both.
Jun 25, 2011 - Judy Haar
Basic Definition of Public Relations for a PR Marketing Plan
Businesses must define public relations to build PR objectives, strategies and tactics for a marketing plan. Basic definitions are explained with examples.
Apr 30, 2011 - Diane Seltzer
Website Media Press Room Tips and Public Relations Content Ideas
Here are some tips for setting up a website press room for media inquiries, press releases, and other content ideas to support PR goals and objectives.
Feb 27, 2011 - Diane Seltzer
Sales - Build Relationships
Sales is about building relationships. Winning depends on your clients trust and loyalty. Follow the tips to build a successful sales partnership.
Feb 26, 2011 - Judy Haar
Strategic Marketing - Very Happy Customers
Strategic marketing creates a bond with your customers and manages their end-to-end experience. Increase small business profits through effective marketing.
Feb 23, 2011 - Judy Haar
Canadian Tire Money Turns 50
Half a century ago a major Canadian retailer came up with a customer rewards program that is still going strong today.
Feb 23, 2011 - Rupert Taylor
Effective Marketing - Reduce Your Cost & Increase Your Traffic
Marketing can be expensive. Effective marketing can reduce costs and be successful in driving traffic to the small business owner.
Feb 20, 2011 - Judy Haar
Get More Website Traffic: SEO Marketing Tactics to Improve Rank
From keyword optimization in website content to social media sites, these SEO tactics help get more website traffic and improve search engine page ranking.
Feb 5, 2011 - Diane Seltzer
Choosing the Best Low-Cost Email Marketing Software Service
Review rates for cheap email marketing options like VerticalResponse, Constant Contact, and iContact that enable low-cost email campaigns with big results.
Jan 15, 2011 - Diane Seltzer
Strategic Partnership Press Release Sample PR Writing Format
Review how to write a press release announcing a strategic partnership or business relationship using a standard corporate PR writing style and format.
Jan 4, 2011 - Diane Seltzer
Specialty Stores Survive in Houston's Sea of Retail
Many small retailers make sales even outside of the high traffic areas in Houston, Texas by using effective marketing techniques.
Dec 6, 2010 - Patricia Faulhaber
Local Internet Yellow Pages Advertising Strategies for Businesses
Online yellow page directory ads are a cost-effective web marketing strategy for local businesses to generate more website inquiries, phone calls and sales.
Nov 27, 2010 - Diane Seltzer
Customizing Blogger to Use as Free Website Builder, Hosting Tool
Small businesses can tap into the free website building and hosting functionality of Blogger to create a website presence with customizable features.
Nov 27, 2010 - Diane Seltzer
Small Business Saturday Sales Promo Strategy for Local Retailers
Local merchants and retailers can leverage Small Business Saturday and Facebook for marketing local shopping promotions and sales on Thanksgiving weekend.
Nov 22, 2010 - Diane Seltzer
Loyalty Marketing and Customer Loyalty Marketing Programs
Article looking at customer loyalty schemes, loyalty card programs, and using social media for customer loyalty marketing programs.
Nov 6, 2010 - Guy Lecky-Thompson
Top Low Cost or Free Online Marketing Tools for Small Businesses
These highly effective, low cost or free small biz marketing tools help small businesses be more competitive, present a professional image and save money.
Nov 1, 2010 - Diane Seltzer
Persuasive Speeches – Credibility, Evidence, Logic, and Emotion
Delivering effective persuasive speeches means ensuring speech content contains examples and statistics to help your audience understand your argument.
Nov 1, 2010 - Lori Bosworth
Toilet Paper Gets a Remake
One way to refresh sales is to refresh a product. Toilet paper seldom gets a makeover, until Kimberly-Clark decided to go tubeless.
Oct 27, 2010 - Patricia Faulhaber
New 7 Wonders Campaign Offers Dead Sea Marketing Opportunity
With the Dead Sea nominated in the New 7 Wonders of Nature promotion, have the countries involved taken advantage of the marketing opportunities?
Oct 26, 2010 - Neil Gunn
Microsoft Pays to Promote Jay-Z's New Book
Rap music star Jay-Z writes a new book and Microsoft uses a million dollars to promote it.
Oct 22, 2010 - Patricia Faulhaber
Starbucks Working on Branding
Starbucks is in the news again in less than a week. First it was about adjusting the way their drinks are made, now it is the unveiling of new branding.
Oct 18, 2010 - Patricia Faulhaber
Starbucks Responds to Customer Feedback
Starbucks has been a favored coffee shop by customers and a role model for customer service. One reason, it listens to customers.
Oct 14, 2010 - Patricia Faulhaber
Discount Prices for Holiday Shopping
The holiday shopping season is fast approaching. Many retailers make their highest percent of sales over the holidays, this year discounts abound.
Oct 8, 2010 - Patricia Faulhaber
Going Pink for October is the Marketing Plan For Some
Breast Cancer Awareness month has been promoted during the month of October for over 25 years. Some use it as a month of marketing opportunities.
Oct 5, 2010 - Patricia Faulhaber
The Apprentice Show is Painful to Watch
The apprentices on Apprentice Fall 2010 are snippy, picky, unprofessional and downright painful to watch.
Oct 1, 2010 - Patricia Faulhaber


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