Marketing/PR

Financial decline of the United States Postal Service threatens service cutbacks or future default shutdown that could impact direct mail marketing efforts.

Sep 7, 2011 - Diane Seltzer

Many prospective employers regularly check Facebook, Twitter, LinkedIn, YouTube, and other social networking sites & search engines to screen job applicants

Aug 31, 2011 - Katrena Wells

Just because we have a little gray in our hair and a few lines on our face doesn't mean we are old. So don't make us feel that way by calling us senior.

Aug 3, 2011 - Deborah S. Hildebrand

Sales from your small business to another business or consumer are different. Find out the difference and create your marketing to maximize both.

Jun 25, 2011 - Judy Haar

Businesses must define public relations to build PR objectives, strategies and tactics for a marketing plan. Basic definitions are explained with examples.

Apr 30, 2011 - Diane Seltzer

Here are some tips for setting up a website press room for media inquiries, press releases, and other content ideas to support PR goals and objectives.

Feb 27, 2011 - Diane Seltzer

Sales is about building relationships. Winning depends on your clients trust and loyalty. Follow the tips to build a successful sales partnership.

Feb 26, 2011 - Judy Haar

Strategic marketing creates a bond with your customers and manages their end-to-end experience. Increase small business profits through effective marketing.

Feb 23, 2011 - Judy Haar

Half a century ago a major Canadian retailer came up with a customer rewards program that is still going strong today.

Feb 23, 2011 - Rupert Taylor

Marketing can be expensive. Effective marketing can reduce costs and be successful in driving traffic to the small business owner.

Feb 20, 2011 - Judy Haar

From keyword optimization in website content to social media sites, these SEO tactics help get more website traffic and improve search engine page ranking.

Feb 5, 2011 - Diane Seltzer

Review rates for cheap email marketing options like VerticalResponse, Constant Contact, and iContact that enable low-cost email campaigns with big results.

Jan 15, 2011 - Diane Seltzer

Review how to write a press release announcing a strategic partnership or business relationship using a standard corporate PR writing style and format.

Jan 4, 2011 - Diane Seltzer

Many small retailers make sales even outside of the high traffic areas in Houston, Texas by using effective marketing techniques.

Dec 6, 2010 - Patricia Faulhaber

Online yellow page directory ads are a cost-effective web marketing strategy for local businesses to generate more website inquiries, phone calls and sales.

Nov 27, 2010 - Diane Seltzer

Small businesses can tap into the free website building and hosting functionality of Blogger to create a website presence with customizable features.

Nov 27, 2010 - Diane Seltzer

Local merchants and retailers can leverage Small Business Saturday and Facebook for marketing local shopping promotions and sales on Thanksgiving weekend.

Nov 22, 2010 - Diane Seltzer

Article looking at customer loyalty schemes, loyalty card programs, and using social media for customer loyalty marketing programs.

Nov 6, 2010 - Guy Lecky-Thompson

These highly effective, low cost or free small biz marketing tools help small businesses be more competitive, present a professional image and save money.

Nov 1, 2010 - Diane Seltzer

Delivering effective persuasive speeches means ensuring speech content contains examples and statistics to help your audience understand your argument.

Nov 1, 2010 - Lori Bosworth

One way to refresh sales is to refresh a product. Toilet paper seldom gets a makeover, until Kimberly-Clark decided to go tubeless.

Oct 27, 2010 - Patricia Faulhaber

With the Dead Sea nominated in the New 7 Wonders of Nature promotion, have the countries involved taken advantage of the marketing opportunities?

Oct 26, 2010 - Neil Gunn

Rap music star Jay-Z writes a new book and Microsoft uses a million dollars to promote it.

Oct 22, 2010 - Patricia Faulhaber

Starbucks is in the news again in less than a week. First it was about adjusting the way their drinks are made, now it is the unveiling of new branding.

Oct 18, 2010 - Patricia Faulhaber

Starbucks has been a favored coffee shop by customers and a role model for customer service. One reason, it listens to customers.

Oct 14, 2010 - Patricia Faulhaber

The holiday shopping season is fast approaching. Many retailers make their highest percent of sales over the holidays, this year discounts abound.

Oct 8, 2010 - Patricia Faulhaber

Breast Cancer Awareness month has been promoted during the month of October for over 25 years. Some use it as a month of marketing opportunities.

Oct 5, 2010 - Patricia Faulhaber

The apprentices on Apprentice Fall 2010 are snippy, picky, unprofessional and downright painful to watch.

Oct 1, 2010 - Patricia Faulhaber