Business and corporate blogging continues to become integrated into daily activities for public relations, marketing, and corporate communications. So much so that business blogs are winning national awards.
The Bronze Anvil Awards and The Webby Awards have been given to numerous business blogs over the past few years.
Bronze Anvil Awards
The Bronze Anvils are awarded to podcasts, vidcasts, web sites, social media, blogs and blog campaigns by the Public Relations Society of America for “the best in public relations tactics.” The 2009 Blog award went to Delta Air Lines for their blog. The description goes as follows:
“The Delta blog will take you under the wing and behind the scenes sharing stories on ideas, changes, our people, and their working lives.”
The award for the best blogger campaign went to the United States Department of Defense.
Both of these blogs are superior at offering interesting stories while at the same time conveying a good corporate image by highlighting the people behind the scenes.
Webby Awards
The Webby Awards started in 1996 and are considered the leading international awards for the best of the best on the Internet. There is a team of 550 leading Web experts, business figures, luminaries, visionaries and creative celebrities that vote to decide the winners.
There were five business blogs honored in 2009 with the Webby including the following:
- 5 Meetings Before Lunch – blogging about modern marketing and business
- Financial Times – a global of business
- The New York Times – The Deal Book
- Virgin Management Ltd – Richard Branson’s blog
- Dow Jones & Company – The Deal Journal from The Wall Street Journal
Award Winning Blogs
What are the characteristics of the best of the best blogs?
When a blog is used to improve communications by keeping the tone conversational, monitoring and responding to the feedback and comments sections, going behind the scenes at the company, offering sneak peeks of processes or meetings, and showing what it is really like to be a part of the company.
The Biggest Business Blogs
To see a comprehensive list of the biggest business blogs, Wired magazine is compiling a list at their Fortune 500 Business Blogging Wiki. Microsoft comes up as the winner of the biggest business blog.
Blogging is Becoming Main Stream
Pitching public relations stories now includes addressing related bloggers as well as traditional news media outlets.
By some reports there are 1.6 billion people online these days. Modeling a company’s blog after the award winning blogs will help bloggers use the right language and take the right approach to corporate blogging.
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