PR Defines the Social in Social Media
Public Relations is the Best Company Voice to Blog and Socialize
Jun 11, 2009
Public relations professionals are finally being recognized as ‘the corporate voice’ for social media activities. And, it’s about time.
Public relations people have all of the skills social media experts requires such as staying on message, building and maintaining relationships, always understanding that content remains king, and they can spread the word faster and better than anyone.
PR and Social Media
PRSAY from the Public Relations Society of America (PRSA) reported that approximately 70 percent of all social media programs are being driven by public relations professionals.
Jason Falls, a public relations professional, writer, and blogger, believes that social media should be a part of PR’s duties and tasks. Falls wrote about the topic for SocialMediaToday, “Social media is a method of communications. Social media tools facilitate these communications. To be effective in social media, whether as a marketer or just an ordinary participant, you must first and foremost communicate well. ”
He continued to tell his readers that although social media is technology driven, a company would not ask IT to layout ads so why ask them to write a blog.
Public Relations Redefined
More than just about any other department, public relations continually finds ways to define itself – due is some part to the inability to provide solid return-on-investment (ROI) measurements. Using social media tools can add sustainability to the oft vague results. Blogs, micro blogs, and social media sites provide instant tracking feedback from consumers and targeted audiences – which amounts to a built-in measurement tool.
Aside from using social media as a tracking tool, PR professionals have been trained to do all of the things social media does best. Need a consistent and oft repeated message? PR can write those. If a company wants to use social media as a two-way communications bridge to build and sustain relationships – PR can do that too.
Is the company using social media to supply well written, relevant content (be it promotional, informative, or instructional)? PR has the skills to write that kind of content. Want far reaching, fast coverage and at times all in less than 140 characters? That is a PR pro’s specialty – writing tight and on target copy.
PR Social Media Experts
Social media heavily relies on good communications. Social media, to be worth the time and effort, needs communications experts. Public relations professionals are communications experts which in turn makes them social media experts. Do the social media needs to PR deliverable comparisons and it balances out every time.
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