On Sale Now - Rock and Roll
Hard Economic Times Force Concert Promoters to Discount Tickets
Nov 15, 2009 Patricia Faulhaber
Times are tough when rock and roll goes on sale. Concertgoers can purchase big name concert tickets for less than a dollar. It seems too good to be true. Nonetheless concert tickets have been discounted to as low as seventy-five cents to sixteen dollars.
That’s right. Big name performers such as Kid Rock, Miley Cyrus, and Creed are discounting ticket prices in efforts to get more butts in the seats.
Deep Discounts on Concert Tickets
Reporter Steve Knopper told Rolling Stone readers in the November 12, 2009 issue that promoters have been slashing and deep discounting prices.
“All summer, amphitheater stars such as No Doubt, Aerospace, and Kid Rock sold lawn seats for $10; the Bravery, Slipknot and Sean Kingston are selling pairs of tickets to fall club shows for $10; Miley Cyrus offered a $15.75 “Halloween Special” in Memphis in October, and Creed recently dropped ticket prices to 75 cents in Birmingham, Alabama,” wrote Knopper.
Slow Economy Hard on Sales
History has taught all business and industry that drastic times call for drastic price reductions. As such, proactive should be the strategic word of the year for everyone.
Concert promoters had two choices, reduce ticket prices to try to increase attendance and reap some income or cancel numerous shows and get no revenue. Promoters went with the proactive strategy and reduced prices.
Concertgoers everywhere should take advantage of getting this once in a recession/recovery to see some of the greatest bands in the land like Creed – for 75 cents, or Kid Rock for ten dollars, really.
The Rolling Stone article reported that even top performers such as Britney Spears and Rod Stewart have seen slower, softer sales during this recession.
Recession Drives Pricing
After years of charging convenience fees, Ticketmaster has decided to drop the additional $10 fee on the January 2009 shows for the Eagles. They are doing so as part of a plan to streamline ticket buying and because the recession has slowed sales, according to Rolling Stone’s Rock & Roll Daily (November 12, 2009 issue). Once again, drastic times call for drastic changes.
It is a good time for those that can to take advantage of the low price strategies of concert venues. As surely as the economy will turn around, so will ticket prices.
Canceled Concerts
This particular recession has touched almost every type of business or industry. Entertainment is one area that has often survived or thrived in past economic slow downs. Not this time. Major concerts like the “Fame Kills” tour with Lady Gaga and Kanye West was canceled earlier this fall due in large part to slow ticket sales.
Discounted Prices to Spice up Sales
It is happening everywhere. Prices have been discounted or slashed to the point where many retailers are offering goods for almost free.
Buy one, get one free sales on items from clothing to shoes to food items, half off on major appliances and electronics, kids eat free at major restaurants are just a few examples of deep discounting and sales pitches resulting from high unemployment and shrinking bank accounts.
Who would have thought that rock and roll would go on sale or be reduced to less than a dollar? It is happening now. Take advantage quick before the prices go back to norm.
Major Concert Tickets on Sale Now
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