A great online resource for public relations professionals can be found at www.prnewsnow.com (PRNN). It is a site that allows anyone and everyone free access to distribute news and information about a company, product, city, town or state.
Blog Categories
Users will find a section to register as a member of the site and set up a password. There are also sections for Content Syndication, Personal News, About Us and the Main Page. There are advertisers on the blog that are related to public relations such as ‘Street Reporting’, ‘Distribute News Releases’.
For a more targeted message, select the Content Syndication section. The section includes categories for Architecture, Business, Consumer, Economy, Legal and Law, Lifestyle, and Public Utilities just to list a few.
To help make the message even more targeted, each of the main categories has subcategories. The Personal News section highlights press releases and blog entries for the day.
Sample Blog Entries
There are a large variety of companies submitting news releases on the sites. Small businesses, corporations, and public companies are posting.
A recent title post included, “Home Remodeling and Interior Decorating Made Easy with HomeRemodelportal.com”. The release went on to discuss how time consuming, expensive and frustrating home remolding can be and how the launch of the HomeRemodelportal can help.
Under the Personal News section posts included news from the Hammer Institute, Clean Design, and the International Industrial Trade Show.
The site provides the number of readers online in the upper right corner to show how many people use the site at any one time.
Three Levels of Membership
PRNewsNow offers three levels of membership. The free level account provides the ability to promote releases directly from the site by adding promotional codes to each release. Many company sites want to get to RSS promotion quickly. PRNN allows companies to do such promotion.
There is also a Premium Level for a small fee per year and Corporate Account Level for a higher yearly fee. Each membership brings with it different options all designed to help get company news online quickly and get the news found by readers even quicker.
Remember the old adage, ‘you get what you pay for’ when deciding which level to register for. The site provides members with a user’s guide that could be more extensive but does get a new member started with entering press releases quickly.
Blog Review
Any blog or site must meet the standards of the company’s communications plan. As with any web site, blog or online resource for public relations, give the site a thorough test and review. Does the site offer what you need? Does the site get the readership and reach the people your company needs to reach? Is it easy to use?
For free press release distribution, PRNN offers great alternatives to some of the more expensive press release distribution sites.
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