Internet Marketing Strategies and Techniques
Affordable Online Marketing Tips for Attracting Customers
Sep 11, 2008
Marketing your product and services on the Internet can be costly and time consuming; however there are methods for finding affordable Internet marketing. Like all Internet marketing campaigns, the goal is to get traffic to a website to increase sales. This takes a concerted effort on a company’s part to develop a fine tuned campaign, while controlling costs.
To begin with, a company needs an economical hosting service. Then integrate all the inexpensive and free tools available on the Internet. These two key points will decrease the cost of marketing, along with increasing the return on investment (ROI) ratio.
The hosting service costs must be balanced with the impact on the marketing campaign effort. If a company attempts to go too cheap, they will wind up with a useless website. Too many features and then the effort will squander monetary assets.
Internet Marketing Hosting Service
When deciding which hosting service to select, the following key points must be considered:
- E-mail service linked to domain name is provided
- Databases are included for storing data
- Streaming multimedia services for audio and video components of campaign
- Traffic monitoring services are provided and provide enough data to effectively track campaign strategies
- Technical support available 24/7/365 for any problems which might develop
- Fax through e-mail service for accepting orders and placing orders to suppliers
- Business shopping carts for sale of products and services
- Blog hosting ability to host a blog to drive traffic to the main website landing pages
- Podcasts for audio and video
- RSS (Really Simple Syndication) creation for providing updated information to customers
- SSL certificates that provide online security (https) for online stores and business that handle credit cards
- Copyright protection
Internet Marketing Strategies
The following steps are critical for letting potential customers know you website exists. These key points cost you little or nothing monetarily; however they are costly if not employed in a Internet marketing campaign. These steps include:
- Search Engine Optimization (SEO) – using appropriate Meta tags and keywords to attract the attention of search engines.
- Search Engine Marketing (SEM) – attracting attention to the company’s website through the use of Google Adwords or Microsoft Adcenter. These two are advertising techniques which place ads on targeted (based on metatags and keywords) websites to attract customers.
- Viral Marketing – leave hints about the company on blogs and social networks regarding the company’s products and services. This technique helps spread the word as people share with others. These include Twitter, Plurk, Pownce, and others.
- Social Marketing – sign up for Facebook, YouTube, Ning, and MySpace to use their free services to attract attention to the company’s products and/or services.
- Blogging – use free blogging services as a supplement to your website’s marketing campaign. Some of the same techniques above are used to advertise a blog; however it is a good way to attract attention to a website or landing page. Try using Wordpress, TypePad, and Blogspot.
- Affiliates – use others to advertise or make links to the company’s website, landing page, and blog. This is accomplished with little cost by using pay per click (PPC).
All of these key points allow a company to achieve affordable Internet marketing to sell their products and/or services. Taking advantage of every technique and strategy saves marketing money and start up costs or saves money for established companies.
Visit Digital Marketing Strategies for tips and advice regarding the taking advantage of advertising and marketing beyond the Internet.
